70% Netflix Users Prefer it Free with Ads – Survey 25 November 2016
According to a recent survey of about 3,100 Netflix, Hulu consumers by Digitalsmiths, some 69.4% said they would prefer a free service inserted with some ads. And some 83.3% said they’re willing to watch one to four commercials in a 30-minute period. Out … Continue reading
North American SVoD subs exceed TV homes 25 November 2016
According to the North America SVOD Forecasts report from Digital TV Research, North America SVoD subscribers will be 112 million for movie and TV services only, excluding sports by the end of 2016, up by 19 million in 2015. The total SVOD … Continue reading
WhatsApp Introduces Video Streaming, No downloads required 25 November 2016
Whatsapp is now looking to add a video streaming feature to its platform. According to the reports, Whatsapp users will now be able to view a shared video, even before it downloads. Users will be able to play the video … Continue reading
US ad spending on broadcast TV increases 24 November 2016
According to a recent Nielsen report, ad spending on broadcast TVs with predominantly black audiences has increased by 255% between 2011 and 2015. African-American–themed shows dominate the small screen in recent broadcast season. Nielsen characterizes having more than 50% of black viewers. In the … Continue reading
India’s TV Set Market is on Boom 24 November 2016
According to a new report by Research & Markets, Indian consumers are buying smart TVs more than ever before. The television sales market is expected to be worth $9 billion by the end of 2021. The report states that the country’s … Continue reading
Amazon Video will soon be in more countries than Netflix 24 November 2016
Amazon Video has been growing and popularizing ever since it launched into the video streaming space, and with this international expansion, the service is all set to leapfrog the biggest OTT platform Netflix. There is a big buzz around the … Continue reading
Global OTT Content Revenues to Reach $53.2 Billion by the end of 2016 23 November 2016
According to a new market research report by Future Market Insights, the Global OTT content revenues are expected to reach $53.2 billion by year-end 2016, up from $47.7 billion in 2015. Increasing broadband penetration, mobile device adoption, introduction of new smartphones and features, … Continue reading
IPTV Market to cross $80 Billion by 2023 – Credence Research 23 November 2016
According to a new market research published by Credence Research, the Global Internet Protocol Television (IPTV) Market (commercial and residential) was valued at US$ 30.64 Billion in 2015 and is expected to expand at a CAGR of 13.0% from 2016 to 2023. … Continue reading
Connected TV Usage Grows by 50% in the Past Year, Smartphone Usage Decreases 23 November 2016
While streaming OTT content, consumers prefer bigger screen around, especially for binge-watching. The connected TV adoption is smaller but is growing quickly. According to a recent study, the average number of connected TV in homes has increased by 50% from Q1 … Continue reading
Pay-TV, SVOD on Rise in Spain 22 November 2016
According to a Connected Life report by Kantar TNS, over 15% of Spaniards subscribe to a VOD platform, as compared to those of just 8% an year back. While there is still a room for growth, penetration of pay streaming services has … Continue reading
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