Costa Rica leads among Central American video service penetration 10 August 2016
According a recent report by Business Bureau, Costa Rica has experienced 52% penetration in video on demand services having around 7,20,000 vod subscribers. After witnessing huge VOD penetration in recent years, Costa Rica has been cited as Central America’s most mature VOD market. … Continue reading
Hulu turns free, Yahoo View to take over the ad-supported video platform 10 August 2016
Hulu, world’s popular vod platform has announced that soon it will be shifting its ad supported free TV streaming to a new Yahoo offering Yahoo View. The new vod service will replicate the content available to Hulu’s non-subscription viewers and … Continue reading
21% of Smart TV viewers ready to pay for OTT video content 10 August 2016
As per a recent joint study by Amplifi, Miaozhen and Nielsen, up to 21% of OTT TV users are willing to pay for their favorite online video content if it is streamed direct to their smart TVs, whereas only 4% … Continue reading
Viva Entertainment to Cut Cords by launching an OTT platform Worldwide 10 August 2016
Viva Entertainment Group is all set to launch a new end-to-end over-the-top (OTT) video streaming platform with downloadable iOS and Android apps. The Filipino-owned entertainment company is currently offering its services in Middle East and US markets, soon to come … Continue reading
Which are UK’s favourite TV on-demand services? 09 August 2016
According to a recent Communications Market Report by Ofcom, 6 out of 10 UK’s TV audience chooses ‘video on demand’ services for watching TV. BBC iPlayer stayed on top by acquiring 32% audience in second half of 2015, the share … Continue reading
Brazilians prefer downloading online video content 09 August 2016
In a recent research by Conecta, 80% of Brazilian Internet users download content, both legal and pirate. The report also states that desktops and laptops are the preferred devices for 70% of these downloads. Smartphones are used by 20%, tablets … Continue reading
€754 million invested in digital advertising in Spain in 2016 09 August 2016
According to a latest report by IAB, outstream video advertising has grown by 42.8% in the last 12 months in Spain. The digital advertising market has grown by 24.4% in a year to reach the €754 million investment. Both desktop … Continue reading
Netflix on the verge to conquer the China Deal 09 August 2016
Netflix the biggest video content distributor in many parts of the world has been struggling to enter China territories since long. But it looks like, they are on their way. According to a recent report by TechInAsia, Netflix is soon … Continue reading
BBC to bring 360° live and on-demand video viewing of RIO 2016 for UK audiences 08 August 2016
Just as the Olympics are about to begin, BBC sports has announced to showcase live 360° video footage of the event each day starting Friday, August 5 as a trial app for iOS, android, and Samsung Gear VR platforms. The … Continue reading
Spanish speaking audience prefer Pay TV 08 August 2016
According to a recent report by Parks Associates, bilingual Spanish speaking households with broadband subscriptions are more likely to pay for TV. The report states that some 89% of these households subscribe to Pay TV and above 75% subscribe to … Continue reading
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