New Study Shows That Nearly A Third Of Netflix Subscribers Have Cut The Cord 01 July 2015
Although the death of cable and satellite pay TV isn’t quite upon us yet, it’s certainly closer, at least if a new study done on Netflix subscribers is any indication. The new study found that only 67 percent of Netflix … Continue reading
Vivendi Buys Leading Video Platform Dailymotion 01 July 2015
Vivendi, the media conglom which owns pay TV giant Canal Plus Group and Universal Music Group, has completed the acquisition of Dailymotion, one of the world’s biggest aggregation and video on demand distribution platforms, for 217 million Euros. Through … Continue reading
TV viewers’ tastes change, OTT wins favor 01 July 2015
An eMarketer survey in six large cities in 2014 showed that the average time spent on watching TV decreased from 140 minutes in 2008 to 124 minutes daily in 2012. Meanwhile, the time spent on online connections increased from … Continue reading
Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate 01 July 2015
Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds. According to a report … Continue reading
Privacy Policies With an Escape Hatch 01 July 2015
The privacy policy for Hulu, a video on demand streaming service with about 9 million subscribers, opens with a declaration that the company respects your privacy. That respect could lapse, however, if the company is ever sold or goes bankrupt. … Continue reading
Why Linear TV Is Here to Stay and 4 Other Takeaways from ‘TV of Tomorrow’ 30 June 2015
Reports that linear broadcast TV is going to die a slow but inevitable death now with the rise of streaming and VOD services have been overstated. Attendees of the “TV of Tomorrow” show in San Francisco last week discussed … Continue reading
Hulu Drives 1.4 Million Digital Engagements in Lead Up to Seinfeld Release 30 June 2015
When Hulu announced that they had acquired the entire Seinfeld collection, Twitter was pumped. This week, the iconic sitcom was finally available to stream, so we turned to ListenFirst, a company that measures the impact of brands like Hulu based … Continue reading
HBO’s OTT Goal: Distribution Everywhere 30 June 2015
HBO pulled the trigger on HBO Now, its new standalone OTT platform, for a fairly straightforward reason. “It was done to grow,” Michael Lombardo, HBO’s president of programming, said during an interview with Mark Robichaux, editorial director of Broadcasting … Continue reading
Market for Spanish-language online TV streaming heats up 30 June 2015
The supply of Spanish-language television content available online is broadening in the United States with assorted content providers, including Netflix, Hulu and other over-the-top, or OTT video services, making available live events, series and films produced in Latin America … Continue reading
Middle East poised for surge in OTT video market 30 June 2015
New data collated by global technology research and advisory firm, Ovum, suggests that the launch of the first non-native subscription online video service in the Middle East heralds a new phase in the evolution of the premium OTT video … Continue reading
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