Netflix dominates UK SVOD market 11 January 2018
While Netflix and Amazon have not officially come up with territorial subscriber data, according to a report from the Broadcasters’ Audience Research Board, Netflix has a strong dominance over Amazon in UK SVOD market. However, Amazon registers a better growth … Continue reading
Global Users spend 5 hours in watching videos per day 11 January 2018
According to a report straight from the CES event in Las Vegas, global media consumers spend 5 hours a day in consuming videos which are 20% of their waking life. The survey that included 8500 pay-TV and over-the-top (OTT) subscribers … Continue reading
Omantel customers can use mobile credit to access Shahid Plus 10 January 2018
Omantel, the first telecom provider in Oman has announced its partnership with MBC Group. With this partnership, Omantel customers can subscribe to Shahid Plus service by using their mobile credit. Shahid Plus which is a popular VOD service in the … Continue reading
Marketers now exploring advertising options on video-on-demand content 10 January 2018
According to a senior Nielsen executive, US marketers are now warming to advertising on video on demand. Through Nielsen’s total audience framework, TV networks, marketers, and media planners measure TV ratings up to 180 days. The framework also measures across … Continue reading
Amazon ties up with CBS All Access for streaming programming 10 January 2018
CBS All Access is now available on Amazon’s a la carte TV subscription service, all thanks to the content deal between Amazon and CBS. This seems to be a wise step from both the parties as every day the number … Continue reading
VOD and Fibre-optic Internet subscription boost parallelly in Kenya 10 January 2018
Following the aggressive investment in expanding internet connection to Kenyan households, fiber-optic internet subscriptions almost tripled in 2017. The growing residential fiber connections have been associated with the advent of over-the-top content providers in Kenya. VOD services have been growing … Continue reading
High Dynamic Range for mobile: HDR Premium, Dolby Vision, and more 09 January 2018
In my previous blog on HDR and enhancing the effect of 4K, we had discussed the traits of High Dynamic Range being designed to accommodate a greater range of contrast in a video content. HDR allows images with high contrast … Continue reading
MGM Network expands to OTT platforms 09 January 2018
MGM Network, the AMC Network International subsidiary, after seeing 120,000 downloads of its Comet sci-fi channel app last year, has decided to expand its OTT platforms expecting a data-driven TV advertising to revitalize the studio’s library of films and TV … Continue reading
Indian OTT firms rely heavily on content ads 09 January 2018
Star India-owned Hotstar and Viacom 18’s Voot both have penetration into local and Western content and both monetize through advertising. While Hotstar boasts a ‘freemium’ subscription and advertising service, Voot has opted for an entirely ad-based model. This is the … Continue reading
Roku goes software way to affirm its presence in home entertainment space 09 January 2018
Roku has announced that it will release the Roku Entertainment Assistant and a new connectivity platform called Roku Connect soon. However, unlike Google and Amazon, its sole focus will only be on software. Roku connect software upgrade will allow home … Continue reading
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