16% plan to watch Super Bowl 2017 via Online Streaming 01 February 2017
According to a recent survey on Super Bowl 2017 viewing habits by MGID, TV wins as most americans prefer watching it via, with mere 2% saying they’ll watch the games using mobile phone. Some 16% of US fans are planning to … Continue reading
Connected TVs are now in 74% of US broadband homes 01 February 2017
According to a recent report by The Diffusion Group (TDG), the penetration of Internet connected TVs has increased about 50 percent since 2013, to 74 percent at the end of 2016 from 50 percent in 2013 among US broadband households. The penetration of … Continue reading
Facebook to Prioritize long-form Videos in Feeds 01 February 2017
The social media giant Facebook is making yet another move to make online videos a central part of their content mix, with a change to its algorithm to prioritize long-form video clips in the News Feed of the users. Earlier the criterion … Continue reading
Subtitled ads increase brand awareness by 18% 30 January 2017
According to a new research by AdColony and Millward Brown, brands can increase the awareness of their advertisements by adding subtitles in them. The research states that more and more ads are being viewed on computers and mobile devices without the … Continue reading
84% of consumers would ditch digital pay TV due to poor customer service 30 January 2017
According to a new consumer survey by PayWizard, some 84% of consumers are most likely to ditch their digital pay TV provider if the service or support becomes poor. The survey said that the popularity of OTT services such as … Continue reading
iPlayer ranked UK’s 3rd popular brand, Netflix 6th 30 January 2017
According to a recent YouGov BrandIndex’s list of UK’s top 10 brands, the OTT service BBC iPlayer has been ranked third and the SVOD service Netflix took a new entry into the sixth position. YouTube made it to the ninth position … Continue reading
Disney launching Spanish SVOD service in France 25 January 2017
Disney has reportedly launched its SVOD service on France’s Canalsat pay-TV platform and to follow this Disney France will also launch a Spanish language SVOD service by the end of February, 2017. The new Spanish service will focus on teaching Spanish to … Continue reading
Amazon reaches Oscar Nominations 25 January 2017
The video streaming giant Amazon becomes the first online video streaming company to nab an Oscar nomination for best picture for its “Manchester By the Sea” nominated Tuesday for six Academy Awards, along with the best director (Kenneth Lonergan) and … Continue reading
Hotstar Reported to be the Top Video Streaming App in India 25 January 2017
Indicating local content is the key in Indian market, Broadcaster Star India Pvt Ltd’s OTT video service – Hotstar tops the list of video streaming apps by monthly active usage, followed by Reliance Jio Infocomm Ltd’s JioTV and JioCinema, putting Netflix and Amazon … Continue reading
Netflix Confirms 7 Million Subs 25 January 2017
Netflix announced recently that it has successfully added 19 million new net subscribers in the year 2016 as compared to 17.4 million in 2015, finishing the year with 93.8 million subscribers. The OTT service company’s global streaming revenue during the … Continue reading
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