MCN and AOL combine on programmatic TV marketplace 16 June 2015
AOL Platforms, a division of AOL, and MCN , have launched a programmatic private marketplace for television. The platform, launched last month, will make it easier for planners to drive campaigns against a wide portfolio of broadcast linear channels, … Continue reading
On-Demand TV: Press Play 16 June 2015
Can video-on-demand score with consumers while keeping pace with the momentum generated by streaming rivals Netflix, Hulu and other over-the-top services? Recent announcements — including Showtime’s summer launch of an OTT subscription service — reflect the shift in consumer … Continue reading
VOD Ads Gain Traction 16 June 2015
As video consumption gradually shifts to the on-demand model, it’s only natural that the advertising dollars will follow. Based on some recent VOD activity, that could also represent a bit of good news for the advertisers that are pushing … Continue reading
Media heavyweights take on Internet rivals 16 June 2015
Two of China’s leading regional broadcasters have been in the headlines over the past two weeks, as they scramble to transform themselves to compete with a new generation of Web-based private companies that are rapidly stealing their viewers and … Continue reading
VOD broadcast primetime viewing leaps 22% 16 June 2015
Total time spent viewing Free on Demand (FOD) television content increased 22% over the last year, with 32.8 million more hours per month watched in Q1 2015 than two years ago, according to the “State of VOD: Trend Report” … Continue reading
Is Amazon Repeating Netflix’s Mistake? 15 June 2015
If imitation is the sincerest form of flattery, Amazon.com is paying Netflix another compliment. Amazon began shipping some of its orders earlier this month in ad-supported boxes. The colorful yellow boxes feature characters from the Despicable Me movies, promoting next month’s theatrical release … Continue reading
How electronics firms are rebooting smart TVs 15 June 2015
Electronics companies are launching “smart televisions,” a new type of TV set equipped with smartphone operating systems to provide services comparable to those available through smartphones. For example, smart TVs enable users to enjoy services such as access to the … Continue reading
Thailand leads on dual-screen ratings 15 June 2015
Thailand has introduced the dual-screen system to measure TV ratings on both TV and online media, the first country in Asia-Pacific to do so. This new measurement is done with a collaboration among ratings agencies, advertisers and the media network. … Continue reading
Online video apps: Show motion 15 June 2015
JUST A few months into its launch, Hotstar—Star India’s latest attempt at cracking the online code—witnessed close to 16 million downloads and 50 million unique users, “the fastest adoption for any digital service in the world”. Apparently, popular apps … Continue reading
Internet-Plus Poised To Transform China’s Film Business Models 15 June 2015
Self-confidence overflowed as Chinese film and Internet executives pitched a new business model that may be on the way to transforming the fortunes of local studios and rolling back the influence of Hollywood in China. At a high-powered seminar on … Continue reading
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