Is it time to switch to video streaming completely for your business? 04 June 2015
Mediocre quality, infuriating customer service, high prices: If you’re stuck with the cable like most others, you hate your cable and internet company (some more so than others) — and that’s only getting worse now. The American Customer Satisfaction … Continue reading
Yahoo adds ad viewability and fraud measurement 04 June 2015
Yahoo has made independent viewability and fraud measurement for video advertising available on all its properties. Yahoo is partnering with third-party measurement companies that align with the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC). Advertisers running campaigns with … Continue reading
Four ways online streaming is changing the TV landscape 04 June 2015
CBS Corp.’s Showtime CBS, which amassed 24 Emmy nominations last year, on Wednesday became the latest to jump into the OTT video services rink with plans to launch on July 12. Showtime will join other content heavy-hitters such as Netflix and Time … Continue reading
70% of world population will have smartphone by 2020 04 June 2015
Smartphone subscriptions are set to reach 6.1 billion by 2020, according to the latest edition of the Ericsson Mobility Report. The report shows that growth in mature markets comes from an increasing number of devices per individual. In developing regions, it … Continue reading
Are You Adapting to The Changes in TV Advertising? 04 June 2015
Online, just as it has affected print, it is having a big impact on TV. According to Gartner, mobile ad spend is expected to increase by almost $5 billion in 2014. That’s a market that advertising executives ignore at their own … Continue reading
Streaming Is About to Beat DVD Sales For the First Time 04 June 2015
A report released Tuesday said that the money spent to download movies and stream videos with video streaming with VOD network will rise above that for buying and renting DVDs for the first time ever, according to Bloomberg. The PricewaterhouseCoopers … Continue reading
BBC licence fee under ‘unprecedented pressure’ from Netflix & Amazon 04 June 2015
Internet television services such as Netflix and Amazon are “challenging the very premise of mandatory fees” for the BBC and other public broadcasters, according to a major study of the global media sector. The rise of video on demand services … Continue reading
International Giants continue to dominate Nordic OTT 03 June 2015
Major international brands are continuing to make their presence felt in the Nordic OTT market. Stockholm-based consultancy Mediavision says that on an average day about one-third of the Nordic population is watching streaming video on OTT TV platforms, with international … Continue reading
78% Indian users prefer video content in local languages 03 June 2015
Mobile VOD service Vuclip conducted a survey in April this year on global video insights across 8,500 users in emerging markets of India, the Middle East, South East Asia and Africa. On the Vuclip platform, movies and TV shows account for 80% … Continue reading
Sign Me Up: Stoking The Subscription Economy 03 June 2015
With word this week that Apple plans to roll out its own $10 a month music streaming service next week, the subscription economy grows yet another option. With ISP fees, cable and satellite, mobile phone, and discrete content services like … Continue reading
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